If you are a company who is looking for help with your PPC advertising campaigns, you will most likely know that it can be difficult to find a PPC agency that is suitable for your company.
There are so many factors in setting a PPC agency, and sometimes it can look as if all PPC agencies claim the same claims.
I have put together five incorrect questions that you can ask each PPC agency before deciding which PPC agency is suitable for your company.
Many other questions can and should probably be asked, but they will make them determine which PPC agency is suitable for you.
1. Does she specialize in PPC?
If you approach an agency to manage your PPC advertising, this seems obvious. However, there are many full-service agencies that may advertise PPC services, although no one specializes in PPC advertising.
Someone who generally knows something about digital marketing could set up PPC advertising for you, but he may not be as good as someone who specializes in PPC services.
It is not the end of the world to choose a full service agency in PPC marketing only one of the digital marketing services that you offer. However, if this is the case, you have to find out how successful your PPC department is and how successfully you can generally carry out digital marketing.
Some agencies offer every marketing service to achieve as much business as possible. Web design agencies will often offer their customers marketing services to sell more work on their web design customers.
We have also seen SEO agencies and influencer marketing agencies that offer their SEO customers PPC management services.
PPC is very different from SEO or web design. It requires a different ability. If the SEO or web design agency is good in what you do, this does not necessarily mean that you are good in the PPC advertising.
We would always recommend that companies select an agency that only specializes in one area and not a “unit size fits all” marketing or digital agencies. In this way they can be specialized and not just average PPC services.
2. Do you have experience in your niche?
There is certainly no lack of agencies that offer PPC services. Some accept customers while others specialize in a certain niche. Therefore, for example, they only accept insurance customers, e-commerce companies or restaurants.
In general, it is good to find an agency that has at least a little experience in your industry. This is because you are better placed to advise you on how you can best perform your PPC advertising on the basis of previous experience.
It is still okay to choose a PPC agency without experience in your niche. It only means that at the beginning of your PPC marketing trip with your PPC agency there is a learning time.
3 .. Do you work with similar budgets as with yours?
After managing both PPC and Large Budget PPC accounts, we know that the administrative styles are different.
With a PPC account with a large budget, you have more scope to test and learn because you have a larger budget. You can identify a new area to test and then bring thousands of pounds to test. You would need an agency that is confident of working with such budgets.
The larger budget also means that you are always on the look to increase your relevant traffic in order to achieve your monthly output targets.
This can lead to more keywords in the upper funnel. Larger companies with larger budgets often have more processes and it can take longer for the signing to take longer.
A smaller company with a more modest budget may not have that many processes, and changes can therefore be implemented much faster. If you can implement changes to a PPC account, you can optimize it much faster.
With a small budget -PPC account you don’t have so much budget to test and learn what works and what doesn’t. You also do not have to address all the key words that are relevant for your niche.
Instead, you may only want to aim at the key words that you believe that you can achieve most returns and at the same time spend your more modest budget.
In contrast to a large budget PCP account, there is no challenge to find more keywords to expand your account. It is determined which keywords do not currently aim to achieve most returns for their budget.
When choosing your PPC agency, be sure to ask which customers you have worked with and check whether these customers are similar for themselves.
4. What is the ratio of client-to-account managers?
If the PPC specialist, who is assigned to your account, already has many customers where you can work, you cannot give your account the time and dedication that it needs.
PPC specialists have to be good in multitasking, as they often manage several projects at the same time. This means that if you are already revised, you cannot find a good PPC strategy for your company.
Larger PPC agencies often bomb your PPC specialists with fifteen customers or more. This means that the relationship you have with your account manager will be almost nothing.
The most common communication with your PPC specialist is of crucial importance for you to stay up to date with the performance of your PPC account, the problems you have and the best next steps can discuss.
5. Do you have case studies for your success?
Search for case studies on the PPC agency’s website. If you have no case studies on your website, ask for some.
Each PPC agency will say that you are the best PPC agency out there or that you somehow differ from the others. The path to really recognize whether the PPC agency is better than the rest is to look at its earlier work.
Anyone can set up a Google ad -PC account and spend money. Google makes it very easy to do this. The telling of results from Google Ads PPC advertising is very different. It requires more thoughts and strategic planning.
Read the case studies presented by the PPC agency to get an idea of the challenge with which you were presented how they formulated a strategy and their result.
All PPC agencies present their best work. The returns mentioned in the case studies should therefore give an idea of the best scenario returns that you can expect from the PPC agency.
6. Do you think you will be able to work with them?
Agencies are a collection of people. While good PPC agencies implement processes to ensure that every customer gains the same experience regardless of the PPC account manager who is assigned to its customer, your experience is still different, depending on who your PPC consultant is.
Before registering with a PPC agency, ask the PPC account manager who manages your PPC account.
The PPC account manager should be present in the first conversations between you and the agency. In this way you can see whether you can continue with the PPC account manager and whether you have the specialist knowledge you are looking for.
Pack up
There are now many PPC agencies out there. The advantage of this is that companies that are looking for a PPC support are selected and the PPC agency are best suited to make their business a success.
In summary, it can be said that some questions about a PPC agency think as follows:
- Do you specialize in PPC?
- Do you have experience in your niche?
- Do you work with PPC budgets that resemble those?
- What is the ratio of client-to-account managers?
- How good are your case studies?
- Do you think you can work with you?
If a PPC agency does well in all of these areas, you may have found the right PPC agency for you.
