On January 20, 2025, Avalaunch Media gathered for his annual town hall – a time to think about the victories of 2024, celebrate our employees and customers and to keep an eye on our north star for the coming year.
From the most important milestones to new initiatives last year, growth, cooperation and effects, and we carry this dynamic in 2025. Before we dive with the highlights of the meeting, we talk about what leads us here at Avalaunch: Customer Success.
Follow our north star
In 2024 we defined our Nordstern. If you are not familiar with the idea of a north star in the business, this represents your mission and drives up every business decision to concentrate your actions on what is most important.
The journey to the definition of our north star came after our CEO David Mink heard a podcast in which the host Fitness Mentor Mauro Stara asked a simple question: ”When did your business really lose up?“”
With regard to this question and the answer from Mauro Stara, the answer was clear: Our Nordstern is the success of our customers. At Avalaunch Media, every strategy, partnership and plan is shaped by this guiding principle, as David shared through LinkedIn.
The success of our customer is our success, and this commitment led to important changes in 2024, including a new POD model that strengthens cooperation and better serves our customers (more on this later).
Milestones and unforgettable moments from 2024
Our Nordstar led us to new opportunities and a sensible growth for our customers and community members last year. Here is a short summary of the highlights.
Grew our FCMO service
We have significantly expanded our CMO (FCMO) initiative based in Utah in 2024. This gives brands the opportunity to optimize their organizational strategy for marketing through partnership with marketing managers at management level without the commitment of C-suite salary statements.
As the only agency in Utah that offers both FCMO specialist knowledge And Execution of the full service agency In order to carry out the strategy of FCMO, we have granted more brands access to the required marketing aid and use all unique options that presented us.
A new pod model accepted
In the service of our Nordstern, we have also restructured our customer-oriented teams into a more dedicated, interactive pod model in order to facilitate cooperation, reduce the available timetables and strengthen customer relationships. This change has already had a positive impact on our employee and customer relationships, and we look forward to seeing what our pods can achieve together in 2025.
Extended traditional media offers
When we recognized the value of traditional media, we expanded our offers to supplement our digital specialist knowledge. From radio production to Billboard ads, we have expanded our skills to help our customers reach their audience wherever they are.
Organized our first annual charity tournament
In 2012 we started Avalaunch Give Back, an initiative that was created to give our employees the opportunity to give something back to the local community. While we have continued to return our community every year since the beginning of this initiative, the golf tournament for charity organizations returned in 2024.
Before the event, our employees gathered customers to take part in a friendly golf competition to collect money for life for life in order to support those affected by Hurricane Helene, as well as the Care Hub of the Utah Valley University, which helps the students in school and in the end.
Highlights of the town hall: Start brands, people and purposes
Although it is always fun to look back on our growth from the previous year, the favorite part of our employees in the meeting focused on our discussion about how Avalaunch fulfilled its mission to start brands, people and purposes in 2024.
Starting stamps: Customer success stories
In order to start this part of the meeting, we asked our strategists to put videos of our customers together to talk about how in 2024 they went for them. Their messages reflected what we achieved together and thanked each of the people with whom they worked with Avalaunch. It was a special experience to cheer together and be inspired by the amazing successes of our customers.
Introduce people: corporate activities and employees -Spotlights
We also laughed and shed a few tears when we remembered past events and some selected employees told their stories about how to get to Avalaunch – and we particularly loved how our company really “launched” their career. We were so touched that we thought we would share their stories with them (of course with their permission).
Jordyn
Jordyn, our social media specialist, thanked for Avalaunch, share,
“During the six -month gap between the end of the college and the beginning of the Avalaunch, I was rejected by 52 positions at companies/agencies all over Utah, but I strived to get a place in Avalaunch. The picture that was in my first interview about the culture, career opportunities and everything in between was something I refused.
In the first six months of my time here I was offered a summer internship to guide and teach digital marketing. I had the opportunity to branch in organic social media, SEO, e -mail automation, paid advertising and project management. From this experience I knew that Avalaunch was ready to explore the different forms of marketing that we offer, and I used it.
Shortly afterwards I dipped head catchers in PPC with the plan to integrate my department for organic social media department with paid social media in order to offer our customers more for success and to promote them. I now manage several organic and paid social media customers with team -leads who are willing to take the time, to teach myself and invest in me. The owners did the same by offering countless chances to open my marketing knowledge.
I love to be at Avalaunch, and I am looking forward to looking in the direction in which we go in 2025. I think there is something powerful about the trust that an agency in her team has, growth and opportunities if it puts energy into those who consider others “not experienced enough”.
hunter
Hunter, one of our paid media managers, told a warm story of his career:
“My trip to Avalaunch Media was anything but usual. After graduating from Utah Valley University in 2020, I dreamed to help companies use traditional advertising on the Salt Lake market.
I found work for work studies for the formation of drivers who unexpectedly introduced me to paid media. Despite the steep learning curve and the lack of mentoring, I taught myself platforms such as Facebook, Google, TikTok and more. A chance restored with a College friend and a new job in which I became a trustworthy Facebook advertiser. Unfortunately I was released when the company was sold and was confronted with a young family with uncertainty.
On the same day, Grow Digital Hub was enough. Within a few hours, I interviewed and a week later I was hired. In the past three years, Avalaunch has given me stability, growth opportunities and a supporting team. I have expanded my skills, ventured into traditional media and finally found a place where you can thrive.
Thank you very much, Avalaunch, that you are such an integral part of the chapter in which my story was decreased. “
Emma
Emma, our office administrator, told her story about a new challenge to come to Avalaunch:
“I came to a crucial moment in my career. After spending over seven years in another company in another company and had gained invaluable experience, I endeavored to a new challenge. A lesson that deeply shaped my career is the importance of working with supporting employees and managers.
When I came in to my interview, Avalaunch felt perfect, although I lacked the role of HR experience. Instead of seeing it as a roadblock, the team proposed to do a course to develop my HR skills and to fully cover the costs.
This early investment in my growth, combined with the trust that my team showed in me, was a driving force behind every project that I have assumed since then. From the first day I felt trustworthy and strengthened, which made every event, every process and initiative a rewarding experience. My team at Avalaunch not only helped me to start a new career. They have created a supporting environment in which I could thrive and grow. ”
Starting wake: our rebrand
Another meeting raised the excitement, such as our growth strategist, Carsen Kendall and designer, unveiled our new branding. They gave our logo a new look at representing our new company direction and at the same time maintaining our commitment to the introduction of brands, people and purposes. Here is what has to be said about the project:
“When redesigning our logo, it was important for us to honor our past and at the same time accept the present and the future. In a world of countless touchpoints, it was never more important that the visual presence of a brand was adaptable and versatile and yet immediately identifiable.
Our brand is the best -known element of our brand, so small changes were the key – a small change here, a tiny adaptation there – and mathematically correct while maintaining its magic. Our typography was given the greatest facelifting that was braver and easier to read, but undeniably avalaunch.“
Build dynamics with our Nordstern in 2025
We thought about 2024 and were looking forward to 2025 with our North Star in full view. This friendly competition between our pods is intended to improve the experience of our employees and customers. As part of this initiative, we see a lot more customer success stories in the near future. So stay tuned!
Finally, we would like to express our gratitude to our customers, partners and employees who have contributed to making success in 2024. We look forward to seeing what we will achieve together in 2025.
