How to find the right agency partner on LinkedIn

Finding the right marketing agency is a decision with high missions, and LinkedIn has tacitly become one of the most powerful tools in your corner. A joint study by LinkedIn and Edelman showed that 55% of the decision -makers use content for thought leaders to check the organizations that they may hire. LinkedIn gives you a seat in the front row to think, communicate and appear as industry leader.

With 4 out of 5 LinkedIn members who are involved in corporate decisions, this platform is not only where agencies post, but where they prove themselves. From insightful contributions and meaningful commentary threads to real-time engagement with customers and potential customers, the best agencies use LinkedIn to demonstrate what they do and how well they do.

In this guide we show you how to use LinkedIn to evaluate and contact first -class agencies so that you can find a partner who not only speaks about marketing, but also provides results that are important.

First define your needs

Before you find a marketing agency on LinkedIn, you should first define the type of marketing aid you need. If you know what you want to achieve, you can determine clear expectations and assign resources accordingly.

For example, your goal could be:

• Brand awareness: Register with your product or service with your target group.
• Lead generation: Identification of potential consumers to deal with paid advertisements and organic SEOs with paid advertising.
• Content marketing: Create and distribute content on your website and your social channels.
• SEO improvement: Generate website traffic and improve your visibility in search engines with SEO optimization.
• Cooperation of the partnership/influencer: Organization of partnerships and cooperation with influencers to promote their products and services.

As soon as you have chosen your goal, create a budget and an estimated timeline to find a marketing agency that meets your requirements. Also decide whether you need a full-service agency with a fractional CMO tour or one area such as PPC, SEO, content marketing or influencer marketing.

There is no real or wrong way to find a marketing agency on LinkedIn. Here are some ways to find a potential agency partner and get in touch.

Keep a LinkedIn agency search through

With a LinkedIn agency search, you can find marketing agencies that include and share thinking in real time.

Use the LinkedIn filters to narrow your search instead of just looking for the term “marketing agency”. For example, if you need an SEO agency, enter “SEO Marketing Agency” or “SEO specialists”.

Use the location filter to find agencies in your city or state.

If you prefer a smaller agency, apply the company size filter to determine which agencies are available in your region.

Join LinkedIn groups

If you are a fan of reading about discussion threads and customer reviews, join groups as Advertising and marketing professionals or digital marketing: social media, search, AI marketing, mobile & more. These groups often have agency recommendations and discuss various topics every day. Take part in these rooms to determine which agencies provide helpful information.

Check your mutual connections and ask for an introduction

If you have put together a list of agencies that were recommended by others in a LinkedIn group or in your research, check your network to determine whether you have mutual connections. If someone with whom you are connected to a marketing agency on your list, send him a private message in which an introduction is asked.

Here is an example of a message that you can send:

Hello, (first name of the connection),

I hope you have a great week so far! I saw that they are connected to someone, from (agentame) and asked myself whether they could imagine me. I am currently looking for a new partner of the marketing agency and your team is awarded for our marketing needs. If you feel comfortable, please let me know.

Thank you in advance for your time and consideration.

Kind regards,

(Your name)

If you have no mutual connections, ask your network for recommendations by sharing a contribution of what you are looking for in a marketing agency. About 88% of people tend to trust a brand if someone you know is recommended.

Follow and deal with agencies

If you are not ready to contact a marketing agency directly, follow your site and an employee who is regularly published on LinkedIn. Compliance with agencies and a few weeks to look at with them is a great way to see how you interact and share knowledge to determine whether you fit your organization.

How to rate the credibility of an agency on LinkedIn

A well -designed company side is not enough to assess the credibility of an agency. LinkedIn Thought Leadership Contents is also important. Ask yourself: “Do you share the agency practical information and industry knowledge or just promote yourself?” Agencies that offer valuable content show specialist knowledge and a proactive marketing approach.

Check how the team interacts on LinkedIn. Use the “People” filter on the company page to determine whether employees are active and committed beyond the CEO. A visible and committed team about LinkedIn signals a culture of teamwork and innovative thinking.

Customer interactions also show a lot. Whether past or current customers like, commenting or supporting the agency’s contributions is a strong sign of trust and satisfaction.

Here is a complete checklist about what to look for in a marketing agency on LinkedIn:

What a great LinkedIn idea looks (and why it is important)

When evaluating agencies on LinkedIn, scroll not only your contributions – read them. The way an agency communicates online is strongly reflected on how you think, how you work and what kind of partner you will be. LinkedIn is one of the clearest windows in the brain behind the brand.

But what does great thought actually look like?

• Implementable knowledge: Thoughts should go beyond fluff. Find contributions that offer real strategies, frameworks or tips that help solve challenges and not speak vague marketing.
• Industry trends and analysis: The best agencies don’t just drive with the wave. You recognize the layers before you pass. Look for comments on industry trends and what you mean for companies like yours.
• Authenticity and personal experience: Thoughts are the strongest when it is honest. Behind the scenes stories, knowledge and “here is what works (or does not), content builds up.
• Fresh and unique perspectives: Large thought does not cover what everyone else says. It demands assumptions and triggers the conversation with courageous ideas.

When an agency consistently produces this type of content, take a look at a team that really think. And that is exactly the type of partner you want to lead your strategy.

Would you like to see a large example of real world? Take a look at this LinkedIn contribution from our creative director Craig Farmer about the four characters, which is time for a company reb ribbon.

Talks increase and start

If you come across a possible tour alone or via your network, contact company contact and start a conversation. To get an answer, personalize your message by referring to a knowledge that you have perceived as valuable. Ask specific questions about the agency’s approach for your industry.

You can ask:

• How do you measure the marketing success?
• Can you share certain campaign results?
• How do you market your agency on LinkedIn?
• How can you compensate for paid and organic efforts in your campaigns?

Here is an example of a message that you can send:

Hello, (nameofcontact),

I am (first name) with (organization). I recently came across your marketing agency on LinkedIn and was impressed by what you and your team achieved. I am looking for a trustworthy partner of the marketing agency who helps us with (marketing goal/goal) and was excited to see what we could achieve together. Are you available for a short chat this week?

Sincere,

(Name)

Before you register with a marketing agency, pay attention to red flags. If his answers feel generally or copied without fulfilling your needs directly, this can rather indicate a uniform approach than a tailor -made strategy. Here are a few other signs that you should pay attention to.

No case studies or results of the results

Avoid a potential partner who only talks about how much he can help you. They need prove What you can achieve with case studies and effective KPIs. When researching the partner profiles for marketing agencies, check for LinkedIn whether you have published case studies. If you cannot find them directly on the agency side, they were mainly shared by the company’s CEO or other managing directors.

Overpressing & Unterdelivering

How many times have you heard that a marketing sales since the number one ranking promises you on Google? As soon as you have registered as a customer and do not see the results you have recorded, reality becomes clear – you have overwhelmed and added below average.

No marketing agency can guarantee you the top ranking because Google’s algorithm constantly changes. Instead, you need a partner who has a schedule with realistic expectations because the actual results are not bought – they are deserved.

Bad communication in the early calls

If you have contacted a marketing agency on LinkedIn and were inconsistent or quiet in your communication, this is a large red flag. Your lack of interest and your effort in the early conversations reflect on how you look at your business relationship.

Find a result -oriented marketing partner today

When looking for a marketing agency on LinkedIn, remember that the best marketing agencies share their success stories, customer reviews and case studies on your LinkedIn pages. Because at the end of the day it is not about who appears; It’s about who appears well.