In today’s overcrowded digital landscape, it is more difficult than ever, especially for small companies. Many turn to an often overlooked channel that develops quickly: Ooh ads.
These digital advertising boards, interactive kiosks and intelligent screens are no longer only suitable for national brands. Thanks to lower costs and simplified advertising platforms, small companies can now use OOH advertising to achieve real visibility with a high impact. In 2025, it became one of the most effective ways to strengthen brand awareness, promote commitment and connect with customers where they are.
The rise of digital ooh ads
The digital ooh advertising grows quickly and becomes smarter. What started as static advertising boards has developed into a flexible format that includes LED screens in shopping centers, transit hubs, gyms and public spaces. These screens can turn messages in real time and adapt to the behavior of the hour, the weather or the audience.
From 2024, the United States accounted for 37% of the global market for digital signage, with small and medium -sized companies contributing to promoting acceptance. Tools such as Adquick, Vistar Media and Stackadapt enable local brands to book digital advertising space independently without needing large agency contracts.
And the industry is booming. According to the Out Out Home Advertising Association of America (OAAA), the USH advertising revenues reached $ 9.1 billion in 2024, with almost a third of digital formats (DoOH). Better targeting, simpler content management and lower costs have made this channel more accessible.
Increase the visibility of the brand with intelligent Ooh campaigns
OOH ads deliver unmatched visibility. Digital advertising boards in highly decayed areas attract attention through design. A Nielsen study from 2020 showed that 52% of consumers noticed digital advertising boards that gave instructions to a shop, a shop or a restaurant, and 57% visited the company immediately after considering the advertisement. In addition, 93% of those who bought do.
This visibility improves the credibility of the brands. For small companies, the appearance on a large screen in a prominent place immediately promotes perceived trust and professionalism. It shows its investment in the community and signals that your company is established and reliable.
OOH ads also promote online engagement. The same Nielsen study showed that more than half of the smartphone consumers dealt on their mobile devices after seeing a digital advertising board last year. These actions include the website of an advertiser, the search for you online, visiting a business or a restaurant or publication on social media.
Examples in real life
For example, the British Airways’ ‘Windows’ campaign 2024 used minimalist images of aircraft windows to create emotions and brand recognition without text or logos. This innovative approach led to a significant increase in advertising surge and acquired a gold lion in Cannes.
Similarly, Specsavers’ ‘to Specsavers’ Ooh -Stun’s humorous advertising boards should have gone with deliberate mistakes such as greeting the passengers in the wrong city. These playful ads became viral and showed how creative Ooh advertising can involve the audience and strengthen the brand messages. Source: Marketing Week
Seasonal strategies: Use of OOH ads in key moments
Spring and summer are peak times for OOH exposure. When the weather warms up, people spend more time outside: commuting, walking, traveling and visiting the local events. This is the perfect time to meet your audience personally. Now, in May, companies can combine OH -Nachrichten on public holidays such as Mother’s Day, Memorial Day sales or community festivals.
Summer opens up even more options. Think of the fourth of July sales, the outdoor concerts and the local measure. Since digital screens can be updated immediately, you can carry out a June display for the degree and then switch to a “Beat the Heat” special until July, all on the same platform.
Examples in real life
The Las Vegas Convention and Visitors Authority did just that to judge the Chicago commuters with digital station ads on Fridays to advertise weekend trips. While LVCVA is a large organization, small companies can replicate this on site, as at a nearby festival.
Burger King’s “Stau -Whopper” campaign in Mexico city brought this idea to the next stage by putting on heavy traffic. The campaign used real-time traffic data to trigger digital advertising boards in which people were ordered via the Burger King app, with food being delivered directly to their cars. Burger King transformed frustrating moments by doing exactly when and where the customers have made the most susceptible advertising.
Maximize ROI: Count your Ooh ads investments in investments
You don’t need a big budget to achieve great results. Here are some tips to use digital displays outside the house:
Use highly effective locations
First decide with high effects where your ideal customer spends time. For example, a tutoring center can appeal to transit accommodation near schools, while a café could select digital kiosks near office buildings.
Daily operations for top performance
Use the daily section (planning of ads for certain times of the day) to maximize the impressions during peak times. Perform breakfast specialties in the morning or in the fitness studio -Promos after work.
Make your ads trackable
Use QR codes, promo codes or custom URLs (clear links to certain target pages) to bind your advertising board to a measurable result. In this way you can see who took measures after you have seen your ad.
Integrate over channels to get a greater influence
Return your Billboard message with suitable social media posts, digital displays such as Google ads or e -mail. Encourage the interaction, ask the customers to share a selfie with their advertisement and mark their business.
Last thoughts: put your brand in the spotlight
OOH ads are no longer out of reach for small companies. With digital platforms, flexible prices and better tools to pursue results, you offer an innovative and scalable way to improve the presence of your brand in the real world.
With warmer months that increase foot and vehicle traffic and the tools that make digital OOH ads more accessible, the perfect time is now to try them out. Regardless of whether you are launching a product, going out a summer sale or wanting to expand local recognition, digital advertising boards and intelligent screens offer a brave, permanent impression.
Ready to strengthen your visibility and drive real results? Still contact our team today to create a digital strategy with which your company brings this to see and remind you.
Your customers are out there. Make sure you see you.
