Center Parcs has selected Neverland to take over his creative account after a three-way competition level.
The process was responsible for brand strategy and creative campaigns by Ingenuity+ and Neverland.
Sara Holt, Chief Marketing Officer at Center Parcs, said: “Center Parcs is an incredible business with profound guest loyalty, incomparable occupancy and an astonishing story to tell. It takes a special partner.
“From the moment when we Josh (Harris, Managing Director near Neverland), Jon (Forsyth, co -founder) and Simon (Massey, co -founder), they showed a love for our brand that is only created by a guest that has made life -long family memories in our villages.
The indie will immediately work with center parcs and create a new campaign and a new strategy to improve the brand and achieve growth.
Harris added: “From the moment we got to know Sara and the team, we felt the energy and the potential behind this special opportunity to develop one of the best -known brands of the UK and Ireland.
“We are grateful for the trust, the Zeit- und Care Center Parks in an amazing pitch process. We are absolutely at the beginning.”
Neverland will take over by other independent creative shop Brothers & Sisters who refused to return to the business.
Gill Huber, Managing Director at Ingenuity+, said: “Throughout the entire Pitch process Neverland, her passion and commitment to Center -Parks showed continuously and gives the brand a feeling for what the agency would look like as a partner for the next level of evolution of the brand.
“We appreciate the effort and time that all agencies have participated in the process and the happy center -parcs have found its perfect partner. I look forward to seeing what this new dynamic duo can create together.”
Brothers & Sisters won the 2013 account for the first time. Y&R London (now VML UK) took over later in 2017. The former won the account again in 2021.
The incumbent has created Center -Parks like “Bears”, “Family Forever” and “Cheish the Moment”.
