When working in Hubspot, you will find that two different side types are available: target pages and website sites. While you may seem interchangeable at first glance, the selection between you can influence the execution of your content, measurement of success and the conversion of visitors how you measure success. Let us cut through the confusion and make it clear when you should be used.
What is a target page in Hubspot?
The target pages in Hubspot are independent websites that have been developed for certain campaigns or initiatives. While they often contain forms and CTAs, their main purpose is to support their marketing campaigns, regardless of whether this exchanges information about an event, provides campaign -specific content or drives conversions.
Imagine the target pages as dedicated campaign pages. You typically:
- Focus on a specific topic, a certain offer or an event
- Do you often have a minimal navigation to concentrate visitors on the content
- Support campaign -specific analyzes
- Can be easily grouped and organized by campaign or initiative
- Can include forms and CTAs, but do not necessarily have to
The target pages are particularly useful for targeted marketing campaigns, PPC ads, e -mail marketing efforts and event details. They offer a focused experience that leads visitors to a specific destination without distractions from a full website.
You can create the target pages on Hubspot without having your main website on the platform. This was particularly useful in the early days of Hubspot before more and more companies started building websites on Hubspot. Many companies would host their main website elsewhere (such as WordPress), but use Hubpot target pages for their marketing campaigns and keep their campaign data, analyzes and marketing activities on a platform.
In this way you can have your website in a different location and at the same time use the powerful side tools from Hubspot for campaigns in which the rest of your data, analyzes and marketing activities live.
What is a website page in Hubspot?
Website pages are exactly what they sound.
They are the standard pages that make up your website. IE: Visitors navigate when exploring their website.
In contrast to Landing Pages, website pages in Hubspot are designed as part of the natural user experience of your website. It is up to you to determine what you enclose, but usually you have:
- Complete navigation menus
- Location width header and lines of foot
- Internal links to other pages on your website
What is the difference between the target pages and the website pages?
Here things become interesting and potentially confusing. SEO potential and technical functions, target pages and website pages in Hubspot are almost identical twins in terms of pure design functions.
Both use the same drag-and-drop editor, both support the intelligent content functions of HubSpot and both can include forms, CTAs and other interactive elements.
So if you are so similar, why the distinction?
1. Organization and analysis
Hubspot separates this side types so that they can organize their content more effectively. Both side types follow the same metrics in Hubspot, but with the separation you can segment analyzes according to the side type. This facilitates the display of performance data especially for your campaigns (target pages) compared to your main website content (website pages) without adding your reports too many filters.
2. Standard settings and expectations
The most important technical difference is that Landing Pages is not automatically added to your XML sitemap by default while website pages. This does not mean that Landing Pages cannot be indicated by search engines, they can be submitted, linked, linked or discovered by other means if the URL is submitted. It simply means that search engines do not automatically find them through their sitemap.
3 .. Historical and practical considerations
The separation is mainly due to the fact that many HubSpot customers mainly used the platform for marketing campaigns while organizing their main websites elsewhere.
Although many companies have fully migrated their website in Hubspot, this separation still offers valuable flexibility for companies with different requirements.
You can technically create an entire website with only target pages if you wanted. There is nothing that prevents it – the platform allows it.
However, this approach would analyze your analysis more difficult because you would mix campaign data with the general website traffic. It is not recommended, but it is possible.
Similarly, you can use website sites for campaigns -anding sites. This also does not prevent anything from doing so, but they would possibly bring together inflated campaign indicators with their Core website analyzes.
How to use landing pages and website pages for the future
How you use these two side types depends largely on your current setup.
If your main website is not hosted on Hubspot
If your main website is hosted on another platform such as WordPress, Wix or Squarespace, the approach is uncomplicated: Use HubSpot target pages for your marketing campaigns. This consolidates all of your campaign data in Hubspot and keeps your existing website architecture intact.
However, it is worth migrating your entire website in Hubspot to benefit from seamless integration between your website and marketing tools. Everything in a platform simplifies the workflows, improves data consistency and enables more complex personalization and automation.
When your main website is hosted on Hubspot
For those with their entire website on Hubspot, the best practice is to maintain a clear separation:
- Use website pages for: Your Core website -content -homepage, on pages, product/service pages, contact information and other permanent content that form the backbone of your website.
- Use Landing Pages for: Campaign-specific content such as event registrations, PPC targets, content offer downloads, webinar registrations and other conversion-oriented pages.
This separation helps to segment your analyzes and prevents campaign data from distorting your understanding of the performance of your main website. It is much easier to evaluate the success of a certain campaign if your target pages are properly categorized and separately measured by your everyday website traffic traffic.
What you need to know about using HubSpot for your website
The HubSpot CMS is a powerful platform with extensive functions for marketers and developers. Like every sophisticated tool, however, it is important to take the time to learn your characteristics and functions in order to really maximize your advantages.
The more you understand the functions of Hubspot, the better you are to create effective marketing strategies and campaigns that drive the results for your company. If you take your time to master the platform, you pay dividends in improved efficiency, better analyzes and more successful marketing results.
