At this year’s event, the Cannes Lions Festival of Creativity will introduce committed Safe zones for participants who “feel uncomfortable”, support support or advice from the protection of professionals.
According to Adweek, the confidential rooms will be filled by trained specialists for 22 hours a day between 8:30 a.m. and 6:30 a.m.
You will operate in the main town in Palais of the festival, Pantiero Terrace (near the registration room for Cannes Lions) and in La Rosaie Park.
As soon as an incident has been reported, the experts working in the zones have three options based on its severity: offer advice, work with festival safety on site in order to manage the situation appropriately and discretely or to involve the local authorities to escalate the matter.
The organizers of the festival will also give numerous “warning buttons” that were installed by the city of Cannes in 2015, by taking their exact locations in the Appival app of the Cannes Lions and its inclusion leader. These are inconspicuous and easily accessible alarms with a camera and a microphone and are directly connected to the Cannes police.
The closest buttons of the festival stand in front of the steps of Palais, at the entrance to the SNCF train station, at the town of Roubaud in La Bocca and on the Macé Beach.
The introduction of the protection zones follows several women who talk about their experiences with sexual harassment and attacks at the 2024 Cannes Lions.
This includes Dagmar Bennett, Partnerships director at Brixton Ending School and freelance TV documentary film director. WHO shared her story with campaign From a high -ranking male business party that asks if she would exchange sex for money.
She asked the men to conduct change and responsibility, as well as Cannes Lions, “to take further proactive steps by creating platforms and safe spaces in which men speak openly, learning, taking accountability and can have clear measures to actively change the settings and workplace culture”.
Additionally, Timeto and Cannes Lions have teamed up to offer instructions and training in relation to sexual harassment At industry events before the festival of last year. The Guidelines The aim was to create and promote a supportive environment of respect, well -being and accountability, in which everyone who participates in an event is safe and able to be sure to have fun.
Timeto then started a “bytander training” program To help people tackle harassment when they see that it takes place.
Cannes Lions said on his website: “We are proud to work with trustworthy partners to ensure that everyone can take part in the festival free of damage or harassment. In the event of protection, we have a clear triage system to ensure quick, appropriate and confidential support. “
The Cannes Lions Festival of Creativity 2025 will take place from June 16 to 20.
Pippa Glucklich, chairman of Timeto, said the campaign: “The Cannes Lions team listened to the feedback from last year’s festival and set them on feedback, and we are pleased that you take safer measures to ensure that everyone who participates can safely enjoy the festival.
“The Safe zones are not only a safety location if someone experiences an undesirable, inappropriate behavior, but will also give a halo effect that serves as a deterrent for potential predators, since Cannes clearly shows that they operate a zero tolerance guideline for any form of harassment. We hope to create an environment in which nobody experiences a kind of inappropriate behavior, and we all like to celebrate the best of creativity that our industry has to offer. “
