Google Discover is a AI-controlled content recommendation machine. Basically, users can find content that they like without looking.
If your contribution or article ends there, you can enter a positive loop if machine learning mechanisms always recommend your materials.
This in turn helps to increase the proportion of organic traffic, which is characterized by its quality and affordability.
At the same time, Google Discover is not exactly SEO, but similar principles follow: its content must appear as credible, professional and polished.
One thing that must be observed is that Google Discover is limited to the Google app so that it is only a mobile function.
Above: Statals
However, this should not be a problem if you consider that mobile traffic dominates the market. People use more and more smartphones to access the Internet every day.
In this regard, discover is a perfect game when you consider that people visit it to read messages, talk and have fun – bad tasks, you know.
Content on Google Discover
Google Discover presents a personalized feed for every user based on his behavior, searching history and his commitment.
This feed can contain content such as news articles, instructions, trend topics, videos, sports values, recipes, updates of stock exchanges and even web stories.
That’s right: Google Discover has its own version of Instagram Stories. It is short -term content that mixes pictures, videos and copies.
In order for all content to be presented on Google Discover, it must give the user added value. In particular, it has to follow the “Double Eat” guidelines:
- expertise is when the author is qualified in the matter discussed.
- Experience It is proven if the author can develop a case study or an experience in first hand.
- Auth Everything revolves around the reputation and earlier success with content publishing.
- trustworthiness Requires that the information is complete, impartial and on point.
Things you should remember to be introduced
In addition to observing the EEAT guidelines, you can follow a few more tips to improve your chances of being presented with Google Discover.
Above: Google
Make your content relevant and appealing for the beginning. It’s not just about design, but also about content ideas. Scroll down on the search page to find relevant queries.
If you enter your query in the search bar, you must take note of Google’s suggestions – these are the inquiries from users who are frequently provided. Enter the answers to you in your content and Google will finally notice it.
If you choose the topic and the general direction, focus on headlines because you are the most effective way to attract the user’s attention.
Use tools such as Google Keyword Planner, Ahrefs, Semrush, Ubersugest, MOZ Keyword Explorer or answer to find the right keywords, including the headlines.
However, make sure that the actual content supports their commitment. It is better to make simple but honest headlines instead of deceiving the user.
However, good copies are not enough; You need the right visuals to add them. Images and videos must be of high quality, and statistics should be supported by a diagram or graphic.
However, sound design and content can do little if you publish sporadically. Make sure that you have a schedule so that the algorithms can see the pattern and you can notice – this makes the achievement of Google Discover similar to SEO.
Another similarity is that you should use structured data markup to facilitate the navigation of web crawlers. The KI from Google makes it easier to find the right content that users like.
Next, remember that Google Discovery Mobil is limited so that mobile optimization is even more important than ever.
Use PageSpeed knowledge to check the side performance and your own judgment to ensure that all visuals are properly dimensioned and rendered.
Instead of relying on Google’s Standard Feed, you can link your own RSS or Atom Feed. This is a good way to diversify feeds and adapt the user trips for different target group segments.
Finally, use the Google Search Console to see how well your discover traffic works. In contrast to Google Analytics, it has a dedicated tab for this.
How do you increase your way to discovery with a roller shops?
Push notifications, as it may seem, can actually improve your Google visibility – without damaging your SEO or user experience.
If you use a hybrid approach that combines ADKATS with internal messages (such as messages, updates or articles), keep your audience committed and curious.
As soon as users have received a notification via an update on your website, click the CTR of your website with greater probability.
Google interprets this increased commitment as a signal for valuable content and can offer your website on Google Discover.
As soon as they have been presented, the users visit their website in droves. Since discover traffic mainly consists of first-time visitors, many of them will probably subscribe to their push notifications and expand their subscription base.
While you are committing this expanding audience again, your website sees even more activities and asks Google to continue to promote your content. And so the positive loop continues.
Rollerads can help you implement this hybrid approach to facilitate your entrance to Google Discover. Rollerads is a global advertising network with exclusive data traffic.
They specialize in push notifications, pop ads and direct clicks -these are some of the most common ad formats in the industry.
The platform offers extended tools and everything you need to monetize your website traffic. Simply register as a publisher, add your site (s), and a committed manager will create a strategy that is tailored to your growth and visibility goals.
Rollerads acquires 7 billion impressions a day and already has over 50,000 advertisers in their roster. As a publisher, you can filter out those who do not consider it suitable for your audience.
Now try your advertising network to enjoy the top tariffs, complete support and complete control over your website.
With all combined things, you can improve your website performance when working with scooterads without sacrificing anything.
Monetarize your discovery transaction
In addition, you can do your discover data traffic with the user-friendly ad formats of rollerads Monetarize-no damage to the SEO, no effect on the user experience, just a mere sales.
In fact, one of her latest case studies shows how a publisher was scaled from zero to $ 60,000 per month. Definitely worth a look.
Do you want the full picture? Take a look at the video book book to monetize your website step by step.
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But there is more!
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Remember the promo code Ideas30 And enter it in your account manager.
Rollerads understands that it could be difficult and intimidating to try new things, so they are ready to go the extra mile for you and invite you with your inviting bonus.
Take part now – and see what you have your sleeves to help you scale!
