Having a full-fledged and meaningful blog is a powerful asset for every virtual assistant to attract potential clients and showcase our expertise in the field of content writing. But even the well-structured value-driven content does not reach its full potential without proper SEO. Exercising SEO practices help our blog rank higher in the search engine/hunt machine as Google.
1. Understanding Target Audience
Before writing, we’ve to know for whom we’re writing. The target audience may be Enterprises, Private Customers, and Website Content. Our understanding of the target audience will help us to choose the right keywords, write relevant content, and answer the right questions.
Different customers, audiences have their own tastes in content, so we have to create the content accordingly. Like blog, video content, templates, etc. An SEO assistant should have knowledge and skills in all their related key areas of content creation.
2. Smart Keyword Research
Basically, keywords are those phrases which are typed into search engines for searching results by the customers.
Finding keywords:
- Most assistants commonly use tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs. These tools will help us in our SEO journey.
- Long-tailed keywords that have more than two to three words, like using “best performance mobile-phones” in place of “mobile-phones”. These keywords can provide a significant advantage.
- Using trending words can draw the attention of the reader more frequently than regular keywords. Look at the keywords used by competitors and other assistants and try to use similar keywords.
3. Optimize Blog Posts
Once we select relevant keywords, we have to use them accordingly throughout the blog.
Key optimization areas:
- Title: It includes pre-selected primary keywords.
- Meta description: Description of post in 50-60 words with a call to action.
- Headings (H1, H2, H3…): Blog should be divided into headings and subheadings, like H1 is for the heading, H2 for the subheading, and then H3 for the sub-subheading.
- First 100 words: These 100 words are the butter slice that generates interest of visitors, creating FOMO to read the whole blog.
*Using synonyms and related terms naturally throughout the content is a must.
4. Create High-Quality, Valuable Content
High-quality content is more preferred by the audience and leads to repeat visitors. High-quality and valuable content is the key to keep users engage on a website. Other than just promoting services, create posts that resolve consumers’ problems and answer questions to create a good image of the website.
Taking the help of Google and AI tools to generate new ideas for new content is a relevant way. Spending a good time to finding creative content ideas, and using VA skills will surely be able to generate effective and value-driven content.
5. Using Internal and External Links
Internal linking: Linking back to one of our blog posts from another blog post or a social media post.
This will help in:
- Keep users on the website longer
- Pass SEO authority between pages
- Improve accessibility for search engines
External linking: Direct backlink to our blog post from other reputable and relevant websites is external linking.
This will help to:
- Attract new visitors to the website
- Encourage industrial collaboration
- Enhance website ranking
6. Optimize Images
Images make content more engaging, but they also affect SEO adversely.
Best practices:
- Compress images to reduce load time (use tools like TinyPNG or ShortPixel)
- Rename image files descriptively (e.g., va-productivity-tools.jpg)
- Use ALT text with relevant keywords (helps engage audience interest)
7. Mobile-Friendly Blog Post
Mostly, the user browses websites on mobile devices. Google prioritizes mobile-optimized websites in its rankings. The website must follow these checkpoints:
Checklist:
- An effective design layout to fit on diverse screen sizes
- Large, readable text
- Touch-friendly buttons and links
- Fast load times
8. Improve Page Load Speed
A slow website drives visitors away—and hurts website rankings. Optimize a smaller load time under 3-4 seconds.
How to speed up the site:
- Use lightweight themes and plugins
- Optimize images
- Use caching plugins (e.g., WP Rocket)
- Choose a reliable hosting provider
- Use Google PageSpeed Insights
9. Update Old Blog Content
SEO isn’t a one-and-done task. Update older posts to keep them relevant and improve rankings.
What to update:
- Outdated statistics or examples
- Broken links
- Add new internal links to newer content
- Refresh titles and meta descriptions
Final Thoughts
SEO is a long-term investment, but it only pays off when done in the right way. For Virtual Assistant SEO, a well-optimized blog can generate leads, build trust, and set us ahead in a competitive market. Focus on writing for your audience first, then optimize for the search engine. Start with these essential SEO tips and consistently apply them to every blog post published.
