In a digital world in which consumers are constantly bombarded with advertisements, curated posts, brand messages, cooperation, trends and news, trust has become the currency that is most important. Credibility is no longer just about polished news. It’s also about brand authenticity. One of the most powerful (not yet buried) opportunities to earn this trust is through content created with employees (EGC).
Imagine the following: Who can emphasize your corporate culture and the values better than those who live and breathe your brand every day?
Scroll down to learn more about content created with employees:
- Why does it work.
- How to promote it.
- How it can become your secret weapon for building brand confidence.
What about employees generated content (EGC)?
Employees generated content Is all content created and shared by employees about your company. This can follow:
- Behind the scenes Photos or Videos From the events of the office or the company.
- Personal stories or experiences in connection with your role or team.
- Social media contributions wins via working milestones or companies.
- Blog article or LinkedIn Updates reflect your industry competence.
In contrast to influencer marketing or user-generated content, EGC comes from the inside. It is not paid for, staged or checked. They are real people who share their real perspectives – that’s exactly why the audience trust her.
Why EGC is so powerful for building brand trust
People trust people more than they trust logos. According to Sprout Social’s’s #Brandsgetreal Report, 70% of consumers feel more connected to a brand when his CEO is active on social media. It is even more convincing that 72% of consumers are similar if employees share information about a brand online.
Here is the reason why EGC meets differently:
- authenticity: It is not a marketing script – it is someone lived.
- relativity: Potential customers see themselves in their employees.
- credibility: Employee voices feel impartial and real.
- transparency: EGC gives an “insight into the curtain”, which promotes trust.
It resonates when an employee has his excitement about a project or proud to be part of a team. It sends the message: This company is the real business.
The psychology behind EGC and trust
EGC taps into powerful psychological drivers that influence trust and perception:
Social proof
People tend to trust a brand and deal with a brand when they see that others do the same, especially if these other insiders are.
Humbanization
Employees make a brand personally. Instead of faceless marketing, customers combine with real stories, real people and authentic experiences.
reciprocity
When employees openly support their company, it offers valuable knowledge. The audience often reply with loyalty or support.
And here is a bonus: EGC not only builds external trust. It can also increase internal trust By giving the employees the feeling, heard, valued and strengthened.
Real examples of brands that use EGC effectively
Let’s take a look at how some brands use employee voices to expand trust and commitment:
Clickup
A productivity and project management company has built up a lively internal culture that merges into its external content. The employees regularly share comedy insights into the comedy insights, celebrate product launches and the Spotlight team victories. This real content helps to strengthen the Clickup brand as innovative, faster and people and at the same time deepen trust with potential users and job seekers.
Utah Department of Transportation (Udot)
Udot is an outstanding example of how organizations in the public sector can use employees generated with employees to humanize their work. The team members across departments share real-time updates, security campaigns and “day in life”. Through the presentation of the people behind the infrastructure, Udot Community builds up and helps the public to better understand and appreciate the work done, especially at large projects or weather events.
This is how you promote content created with employees (without forcing it)
The magic of the EGC lies in its authenticity, so participation must be voluntary and organic. Here you can find out how you can create an environment in which you can thrive:
- Pretend with a good example: Let the leadership share your own content first.
- Offer inspiration, no instructions: Enter examples and ideas, but no script contributions.
- Celebrate contributions: Mark employee posts on your company’s channels and recognize participants.
- Create a hashtag: A unique hashtag with brands can combine content and feel part of a larger mission to employees.
- Just do it: Give access to tools or templates for the creation of content for those who want to participate but need support.
Remember that EGC best comes from a place of pride and enthusiasm, not from the obligation.
Measurement of the effects of EGC
So how do you know whether your employees created with employees actually build trust? Here are a few metrics to follow:
- engagement: Likes, shares and comments on employee contributions.
- To reach: How widely does the content spread beyond its immediate audience.
- Feeling: People react positively to the tone and the message?
- Conversions: Do you click People to your website or register?
- Participation of the employees: Is your team increasingly committed and involved?
Tools such as Flick, Hootsuite, Sifelable or even basic analyzes such as Meta Business Suite can help you measure the effects and refine your approach over time.
To avoid common pitfalls
Not all EGC are the same. Avoid these frequent mistakes:
- Force participation: If the employees feel under pressure, the content feels wrong and defeats the purpose.
- Ignore your branded voice: While EGC should feel personally, it must match the values and guidelines of your company.
- Transfer employee content: The employees do not feel safe or enthusiastic when there are too many restrictions.
Create a supporting framework, but not micr -reality. Trust your team – after all, you are the one you want to highlight.
The win-win situation: Brand Trust + employee Empowerment
If it is done correctly, the content generated by employees becomes a mutual benefit:
- Your brand Winning authenticity, trust and reach.
- Your Employees Feel seen, valued and part of the brand history.
And here the real magic happens – trust that flows from the inside out.
Ready to build trust that begins from the inside?
Would you like to transform your team into the best ambassador of your brand? We can help you develop a content strategy that enables your employees And Build up real trust with your audience. Plan a free call to us today – Let us raise your brand from the inside out.
